By Artem Korsakov ·
In short: The price of a clinic website depends on three things: how many different page types are needed (services, doctors, branches), who prepares and transfers the materials, and how booking works: a form, a ready-made widget or an integration with the clinic management system. Proposals can only be compared for the same scope of work. Below is an illustrative calculation and a list of what to prepare for an estimate.
The cost of a clinic website depends on the set of pages, the content and the way patients book. One contractor will prepare a few pages with an inquiry form. Another will migrate the service catalog, link doctors to branches and connect the schedule. To understand the budget, you first need to define the result the clinic accepts after launch.
What the project scope is made of
Structure
What matters is not only the number of pages but also their types. The profiles of ten doctors can use one template. The page for a complex specialty with its own sections will require a separate solution. That is why a request to “price twenty pages” is not enough: the developer needs to see the content and the differences between them. How to link services, doctors and branches is covered in the article on clinic website structure.
Data
Services, specialists, addresses and prices should be linked to each other. If a doctor sees patients at two branches, it is preferable for an editor to update their details in one place. Building such a structure takes time, but it saves staff from manually correcting the same data on several pages.
Materials
Ready, verified texts and photographs reduce the amount of preparation. If information is scattered across different files and some of it is outdated, collecting and approving it should be included in the project separately. Automatically transferring old pages does not by itself make the content accurate.
Three different booking scenarios
Inquiry form
The form collects contact details and passes them to an employee. The appointment time is confirmed after a conversation. This is a limited scenario that should be explained to the patient directly.
Ready-made booking widget
A widget connects an external service. The estimate should state the service itself, the setup, design limitations and how the subscription is paid. The contractor does not control all the capabilities of such a service.
Integration with the clinic management system
An integration with the medical information system (clinic management system) links the website to the clinic’s working schedule. Its scope depends on the available exchange methods, access rights and the required actions. It cannot be treated as an ordinary form: creating an appointment, cancellation, unavailable times and behavior on error are checked separately. More on the choice in the article “Online booking for a clinic: form, widget or clinic management system integration”.
What an honest comparison of proposals looks like
Consider a hypothetical clinic with two branches, twelve doctors and thirty services. One proposal may include only templates and instructions for filling them in yourself. The second: migration of all materials, links between entities and testing of mobile screens. Both proposals are called a clinic website, but the resulting work differs.
For comparison, ask them to describe the same scope: which materials are uploaded, who checks the prices, how a branch is chosen, where an inquiry goes and what counts as a successful booking. Then clarify the number of approval rounds and how new requests are estimated.
It is especially useful to separate launch from further development. If a patient account is not yet needed for the main task, it can be estimated separately. But if the clinic already promises the visitor a confirmed time, the necessary exchange with the schedule cannot be dropped for the sake of a more attractive starting price.
For a numerical reference, let’s take a hypothetical teaching budget that is neither trike_dev’s price nor a market average (the figures are in Russian rubles, ₽). Assume the following scope:
- structure and design: 50,000 ₽;
- website setup: 70,000 ₽;
- migration of materials and testing: 40,000 ₽.
Total 160,000 ₽, excluding paid services and photography.
If you add a ready-made booking connection for a hypothetical 20 thousand to the same example, the total becomes 180 thousand rubles. A connection to the clinic management system is not included here: it needs to be estimated after checking the available exchange methods. The example helps you see the scope but does not replace a calculation for a specific clinic. Current trike_dev packages are listed on the clinic solution page.
What costs remain after launch
The cost of ownership includes website hosting, the domain, paid services, updates and content work. Some costs are recurring, some arise on request. Clarify whose accounts the services are registered to and whether access will be retained if you change contractors.
Support also needs to be defined. Fixing a bug in a form that was built, adding a new specialty and rewriting a text are different tasks. You need a clear channel for requests, response terms and the boundaries of included work. The word “maintenance” without these details says almost nothing about costs.
What to prepare for an estimate
Before contacting a contractor, collect:
- the address of the current website;
- a list of specialties and branches;
- a sample doctor profile;
- the current source of prices;
- the name of the booking system.
Describe the main task: for example, to present a new specialty or to make the inquiry process clear on a phone. If materials are still being prepared, it is better to say so right away.
To discuss the project, look at the trike_dev solution for clinics and describe the scope you need. Current packages help set boundaries; the final estimate should be based on your structure and booking process.
Частые вопросы ### Can you get an exact price from a link to a website you like?
Usually only a preliminary one: outward similarity does not reveal the data structure and internal links.
Can you start with a limited version?
Yes, if it fully covers the chosen scenario and its limitations are clear to staff.
Is clinic management system integration included in the cost of a clinic website?
Usually not. It is estimated separately, after checking which data exchange methods the medical system offers and which actions the website needs to perform.